Brand message
Logo
Colour palette
Typography
Implementation
Iconography

Welcome

Loro style guide

Brand message

The Loro brand has been designed to convey the rich excitement of being alive. Central to the brand is Loro, a red parrot eager to spread the message of living sustainably on our fragile planet.

Colour palette

FFD248

F16922

EF4223

E50000

252161

FFD248 - F16922

FFD248
F16922

F16922 - EF4223

F16922
EF4223

E7E7E7

FFFFFF

161616

FFD248

F16922

EF4223

E50000

FFD248 - F16922

FFD248
F16922

F16922 - EF4223

F16922
EF4223

E7E7E7

252161

Typography

Heading

M

Recoleta

Semibold

Body

e

Recoleta

Regular

Type scale

Major second scale = 1.125

92px

82px

73px

65px

58px

51px

45px

40px

36px

32px

28px

25px

22px

20px

18px

16px

14px

Implementation

Iconography

Download icon set

People and Animals