Contact
Brand message
Logo
Colour palette
Typography
Implementation
Iconography
Welcome
Loro style guide
Brand message
The Loro brand has been designed to convey the rich excitement of being alive. Central to the brand is Loro, a red parrot eager to spread the message of living sustainably on our fragile planet.
Logo
Colour palette
FFD248
F16922
EF4223
E50000
252161
FFD248 - F16922
FFD248
F16922
F16922 - EF4223
F16922
EF4223
E7E7E7
FFFFFF
161616
FFD248
F16922
EF4223
E50000
FFD248 - F16922
FFD248
F16922
F16922 - EF4223
F16922
EF4223
E7E7E7
252161
Typography
Heading
M
Recoleta
Semibold
Body
e
Recoleta
Regular
Type scale
Major second scale = 1.125
92
px
82
px
73
px
65
px
58
px
51
px
45
px
40
px
36
px
32
px
28
px
25
px
22px
20px
18px
16px
14px
Implementation
Iconography
Download icon set
People and Animals
person
her
him
dog
cat
Essentials
keys
passport
phone
purse
wallet
Stationary
journal
notebook
pen
pencil
paintbrush
Gear
camera
camera slr
drone
headphones
laptop
tablet
Explore
bottle
campfire
compass
lantern
map
sleeping bag
tent
torch
Nature
cloud
rain
snow
frost
wind
sun
sunrise
moon
volcano
sea
evergreen
deciduous
flower 1
flower 2
flower 3
Clothing
pants
boxers
knickers
bra
socks
t-shirt
top 1
top 2
top 3
shirt
trousers
shorts
skirt
long skirt
jumper
turtle neck
fleece
hoodie
jacket
rain coat
gilet
blazer
dress
bow
tie
watch
cap
sun hat
bowler
beanie
bobble hat
glove
glasses
sunglasses
Bags
backpack
duffel bag 1
duffel bag 2
handbag
suitcase
Shoes
boot 1
boot 2
flats
heels
trainer 1
trainer 2
walking boot 1
walking boot 2
wellies
slippers
Food
apple
orange
bread
cupcake
fish
sushi
tea
beer
champagne
wine
martini
bowl
plate
Vehicles
bicycle
car
jeep
motorbike
plane
skateboard
sports bike
van
Misc.
ball
poop
umbrella
perfume
cologne
Utilities
add
hamburger
home
love
mail
search
settings